SEC Football Seasons 2026 + 2027 · 3-City Beachhead · $25K MRR by Sep 26, 2026
Spot2Bee is building the real-time social intelligence layer for the physical world — starting where the energy is loudest, the crowds are densest, and the demand signal is clearest: SEC college towns on football Saturdays.
Consumers have no trusted signal for crowd and vibe right now. Venues are stuck on slow, review-era platforms. Service workers have no portable reputation. All three sides are underserved simultaneously.
Spot2Bee connects all three sides through geofenced, verified real-time intelligence. Live crowd signals. On-site verified chat. Worker profiles that carry reputation everywhere. Venue tools that boost demand in the moment.
Every check-in, vibe score, offer claim, and worker post feeds a Large Behavioral Model — a proprietary AI that learns each venue's unique patron DNA. After one football season, this dataset is irreplaceable.
The 3-city plan requires exactly $732,050 in operational costs plus a strategic reserve — fully funded by the $800,000 SAFE raise. This is not an arbitrary ask. It is a precision-funded launch: enough to prove Athens, confirm Columbia, and ignite Tallahassee on a mega-game.
The 3-city plan requires exactly $732,050 in operational costs plus a strategic reserve — fully funded by the $800,000 SAFE raise. This is not an arbitrary ask. It is a precision-funded launch: enough to prove Athens, confirm Columbia, and ignite Tallahassee on a mega-game.
No discount. No interest. No maturity date. Investors know their exact ownership before writing a check. The LLC converts to Delaware C-Corp prior to closing. Option to extend to $2M based on traction.
Two football seasons. 35+ home game activations across 3 cities. One platform proven, scaled, and Series A-ready before the 2028 season kicks off.
Athens launches September 5 — the season opener. Every student returns to campus simultaneously. By Sep 5, Athens fully loaded: all 47 venues signed, 300 bartenders seeded, 5 sorority chapters active.
Tallahassee deliberately skips the first lower-stakes game. Soft beta Sep 13 (Memphis), then a full launch Sep 26 — directly on the Alabama mega-game. 79,560 in Doak Campbell. Every bar on the Strip and College Town packed. Dual FSU + FAMU patron data from day one.
Columbia launches Sep 19 — the conference opener — two weeks after Athens. Three consecutive mega-games from Oct 24 through Nov 21 make Columbia's second half the most sustained high-intensity stretch in the portfolio.
UGA hosts Oklahoma in Athens. FSU hosts Alabama in Tallahassee. Simultaneously. Three cities active on Spot2Bee. 160,000+ fans in two stadiums. Every bar in two college towns running real-time vibe scores, verified chat, and worker content. This is the investor showcase moment.
By the time the 2027 season opens, every venue holds 12+ months of verified patron behavioral data. The LBM has processed tens of thousands of check-ins, offer claims, vibe scores, and chat interactions — a behavioral fingerprint that no competitor can replicate or purchase.
The 3-city launch is not built on game day. It is built in the 20 weeks before the first kickoff.
| City | Venues | Bartenders | Ambassadors |
|---|---|---|---|
| Athens | 35 | 150 | 126 |
| Columbia | 15 | 75 | 126 |
| Tallahassee | 5 (pre-sell) | 25 | 126 |
| TOTAL | 55 | 250 | 378 |
The home game calendar is the platform's proof engine — each Saturday generates irreplaceable behavioral data and real-time engagement that compounds the LBM advantage with every kickoff.
| Date | City | Matchup | Priority | Activation Play | MRR Target |
|---|---|---|---|---|---|
| Sep 5 | Athens | UGA vs. Tennessee State | FULL LAUNCH | 8AM CEO announcement. 126 ambassadors post simultaneously. Launch party at Georgia Theatre. | $7,500 |
| Sep 13 | Tallahassee | FSU vs. Memphis | SOFT BETA | 5 venues live on Strip + College Town. 50 beta users. Collect UX feedback. FAMU corridor data seeding begins. | — |
| Sep 19 | Columbia | USC vs. Mississippi State | FULL LAUNCH | 126 Columbia ambassadors post. Tin Roof launch party. Five Points bar rush tracked in real time. | $14,000 |
| Sep 26 ⭐ | Athens + Tallahassee | UGA vs. Oklahoma · FSU vs. Alabama | MEGA MOMENT | INVESTOR SHOWCASE DAY. $8K single-day paid spend. 378 ambassadors all-in. 93 venues running boosts. FSU + FAMU dual-campus simultaneous activation. CEO live social coverage. | $25,000 |
| Oct 17 | Athens | UGA vs. Auburn (DSOR) | MEGA MOMENT | Deep South's Oldest Rivalry. Alumni flood Athens. LBM refines visitor vs. regular patron model. | $32,000 |
| Oct 24 | Columbia | USC vs. Tennessee | MEGA MOMENT | Five Points at maximum capacity. Tennessee orange floods Five Points. LBM captures rival fanbase behavioral patterns. | $35,000 |
| Nov 1 | Tallahassee | FSU vs. Miami | MEGA MOMENT | Tallahassee's biggest single activation. Seminole-Hurricane rivalry. Strip, College Town, and Midtown at max capacity. Capital city professional class + dual-campus student base all active simultaneously. | $42,000 |
| Nov 7 | Columbia | USC vs. Texas A&M | MEGA MOMENT | Columbia's second mega-game. Dual-city data showcase for Series A preparation. | $42,000 |
| Nov 21 | Columbia | USC vs. Georgia | MEGA MOMENT | UGA fans travel in massive numbers. Cross-city patron crossover data. Columbia's highest single-night LBM data point. | $47,000 |
| Nov 22 | Tallahassee | FSU vs. Florida | MEGA MOMENT | The Sunshine Showdown. Florida Gator fans flood Tallahassee. Cross-fanbase LBM data capture — the richest single rival-game behavioral dataset in the portfolio. | $47,000 |
| Nov 28 ⭐ | Athens | UGA vs. Georgia Tech | SEASON FINALE | Thanksgiving rivalry — biggest bar night of the year in Athens. Full season data compiled. Series A data room finalized. | $52,000 |
Most platforms collect data. Spot2Bee is building something categorically different — a Large Behavioral Model that learns the social DNA of every venue it touches.
Every interaction on the platform feeds the LBM in real time. Geofenced check-ins establish authentic on-site presence. Vibe scores create a continuous crowd sentiment signal. Offer claims track demand elasticity.
The LBM is trained exclusively on Spot2Bee's verified, geofenced behavioral data. Every data point is anchored to verified physical presence. A check-in means the person was actually there. In Tallahassee, the dual FSU + FAMU patron base creates two independent behavioral cohorts that together produce a richer predictive model than any single-university market.
The LBM data feeds into a fine-tuned LLM that translates behavioral patterns into natural-language recommendations. It understands the context of SEC football culture, college town seasonality, Greek life social calendars, and — uniquely in Tallahassee — the capital city government professional calendar that keeps venues active year-round.
Recommendations don't sit in a dashboard waiting to be read — they are deployable with a single tap. Push a re-engagement campaign to 67 lapsed patrons. Brief a worker to post at 8PM Friday. Activate a boost for Saturday's game. The agent handles deployment, tracks results, and feeds outcomes back into the LBM.
After 90 days of football season, a Pro-tier venue holds behavioral profiles on 800–2,000 unique patrons. Canceling means losing that entire dataset. Starting over with a competitor means starting from zero. After 12 months, the data is categorically irreplaceable.
| Agentic Action | Venue Value/Mo |
|---|---|
| Re-engagement campaigns (2x/mo) | $1,200–$2,400 |
| Worker brief deployment | +15–25 check-ins |
| Offer optimization | 8–12% lift |
| Peak time staffing alerts | $300–$500 saved |
| TOTAL MONTHLY VALUE | $3,500–$6,000 |
Every revenue line is mapped to a specific city, tier, game weekend, or product feature. This is not a hockey stick projection — it is a game-by-game financial model.
| Month | Athens MRR | Columbia MRR | Tallahassee MRR | Total MRR | Key Driver |
|---|---|---|---|---|---|
| May 2026 | $2,172 | $395 | $0 | $2,567 | 15 Athens venues, 5 Columbia pre-sells |
| June 2026 | $5,500 | $2,000 | $0 | $7,500 | Athens 35 venues; ambassador army committed |
| July 2026 | $9,500 | $4,500 | $500 | $14,500 | Athens 45 venues; Tallahassee Strip pre-sells begin |
| August 2026 | $13,000 | $6,000 | $2,000 | $21,000 | All 93 venues signed; $23K paid media blitz |
| Sep 26 (LAUNCH) | $14,000 | $6,500 | $4,500 | $25,000 | INVESTOR SHOWCASE — 3 cities live simultaneously |
| October 2026 | $18,000 | $9,000 | $6,500 | $33,500 | DSOR + tier upgrades; Tallahassee professional segment activates |
| November 2026 | $22,000 | $14,000 | $10,000 | $46,000 | FSU vs. Miami + FSU vs. Florida mega-games; Columbia 3 mega-games |
| Nov 28 Season End | $24,000 | $16,000 | $12,000 | $52,000 | SERIES A TRIGGER: $624K ARR RUN RATE |
| Revenue Stream | In-Season |
|---|---|
| Venue Subscriptions | $42,000 |
| Worker Subscriptions | $44,038 |
| Game Day Boosts | $56,750 |
| Event/Weekend Boosts | $8,500 |
| Holiday Boosts | $1,000 |
| Venue-to-Patron Ads | $5,000 |
| Cross-Venue Ads | $2,000 |
| Brand Sponsor Ads | $8,000 |
| IN-SEASON TOTAL | $167,288 |
Unlike pure college towns, Tallahassee's capital city professional base sustains venue traffic year-round. State legislative sessions, lobbying season, and the government professional calendar produce consistent bar traffic between August and May — materially reducing the off-season churn risk that threatens other markets in the portfolio.
The biggest existential risk is a venue that only sees Spot2Bee as a game-day tool. The retention strategy makes that perception impossible from Day 1.
| Risk Factor | Likelihood | Severity |
|---|---|---|
| Post-season student exodus (40–50% MAU drop) | High | CRITICAL |
| Venue dashboard looks "dead" Jan | High | CRITICAL |
| Venue cancels on first Jan bill | Med-High | CRITICAL |
| Boost revenue drops (no game days) | High | CRITICAL |
| Competitor swoops in off-season | Medium | MODERATE |
| Month | Without LBM | With LBM | Revenue Delta |
|---|---|---|---|
| November (Peak) | 93 venues | 93 venues | — |
| December | 74 (-20%) | 88 (-5%) | +$7,490/mo |
| January | 56 (-25%) | 84 (-5%) | +$24,920/mo |
| February | 48 (-15%) | 80 (-4%) | +$32,760/mo |
| March | 43 (-10%) | 77 (-4%) | +$38,220/mo |
Every action from today through November 28, 2026 is designed to produce one outcome: a Series A data room so compelling that investors don't need to be sold — they need to be convinced there's still room in the round.
| Data Point | What It Proves |
|---|---|
| $52K MRR growing 20%/mo | Unit economics proven, compounding revenue model |
| 93 venues across 3 cities | Scalable venue sales playbook — replicable city to city |
| 625+ paid worker profiles | Worker monetization validated — new revenue category |
| 5,800+ app downloads | Consumer demand confirmed with organic growth |
| 3 cities in 5 months | Replication model confirmed — weeks per city, not months |
| Sep 26 mega-game data | Platform performs under peak load — 2 mega-games, 1 day |
| 60%+ monthly retention | Consumer product-market fit — people come back |
| LBM behavioral dataset | Proprietary data moat — irreplaceable competitive asset |
| Tallahassee dual-university proof | FSU + FAMU behavioral cohorts validate multi-segment LBM — opens non-SEC expansion thesis |
"Upon funding, we launch in Athens, Columbia, and Tallahassee — three markets with 106 named venues, 18,000 service workers, and a combined 55,000+ university enrollment across FSU and FAMU. By September 26, 2026 — when UGA hosts Oklahoma and FSU hosts Alabama simultaneously — we will have 93 venues live, 625 paid workers, and $25,000 in monthly recurring revenue across three cities. The dual-university structure in Tallahassee produces a richer LBM dataset than any single-campus market in the plan and the capital city professional base eliminates the off-season churn risk entirely. Every check-in feeds a Large Behavioral Model that becomes more valuable with each passing Saturday. That single Saturday proves the model. The remaining home games through November build the Series A story."